More Than a Brand
A Movement Redefining Motherhood & Leadership

GlowUp Moms was born from one woman’s story, a journey of resilience, reinvention, and purpose and has grown into a collective for career moms, founders, and leaders ready to lead, and glow with impact.

Meet Claire Chen

Founder, Image Strategist & Brand Builder

Claire has spent over 17 years shaping global brands in fashion and beauty from Dior, YSL, and Armani Beauty to Reitmans and Aldo Group across London, Milan, Montreal, Vancouver, and now Toronto.

Her career taught her the language of style and strategy but motherhood taught her the power of self-reinvention.

After navigating fertility challenges, IVF, and postpartum anxiety recovery, Claire discovered that true confidence isn’t about being seen, it’s about being fully known.

That awakening led to the creation of GlowUp Moms, a movement helping women redefine success through holistic leadership, legacy, and well-being.

Today, Claire blends her mastery in image psychology, colour theory, and brand strategy to help women founders, executives, and creatives step into their most magnetic presence, one that feels aligned, embodied, and deeply authentic

Her mission is clear:

To help women rise from invisible to unstoppable, and from potential to purpose.

Because when women glow, the world grows.

Our Mission & Vision

Why We Exist

GlowUp Moms is more than networking. It’s more than coaching. It’s a village where ambitious mothers and women leaders gather to:
To empower ambitious moms and women leaders to step into visibility, wealth, and leadership with confidence and unapologetic presence.

Our Partners

Powering the Glow Our Incredible Partners

At GlowUp Mom, we’re proud to collaborate with brands and businesses that believe in empowering mothers to thrive. From industry leaders like RBC, Shark Ninja, and Levi’s Jeans to inspiring women-led companies, our partners play a vital role in amplifying our mission. Together, we’re creating opportunities, breaking barriers, and building a brighter future for moms everywhere.
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Leadership With Intention

We rise higher together — every connection is collaboration, not comparison.

Visibility With Purpose

Your voice is your power. We champion stories that inspire, influence, and spark collective growth.

Wealth & Well-Being

True leadership is sustainable — where ambition meets wellness, and legacy feels aligned.

Celebrate Always

Motherhood deserves joy, not just survival. We lead with gratitude, grace, and celebration at every stage.

Our Impact & Partners

Building Movements Together

In just two years, GlowUp Moms has:

Get In Touch

This is Your GlowUp Moment

Every movement begins with a story.

Whether you’re here to join the Collective, attend the Expo, or work 1:1 with Claire,

you’ve found your village, a space to grow, to lead, and to glow with purpose.

Blog & Inspiration

Fuel Your Growth

Our blog, The GlowUp Diaries, shares insights on motherhood, entrepreneurship, wealth, branding, and wellness—so you can grow boldly while honoring every part of yourself.